Materials Council – Super Brands, London Design Festival
Yesterday I did a job for Brad and Ian at Materials Council and Architronic at their stand at the Super Brands London exhibition – part of the London Design Festival. It involved photographing their stand and the surrounding area in the morning before the public turned up and then coming back in the evening for the opening reception.
Photography geekyness wise it’s not overly difficult however there were some areas to keep an eye on. The exhibition is called “Whiter than White” where the Materials Council is displaying some of its white materials. So the areas to keep an eye out are :
White Balance – With mixed lighting (white light panels above, and more orange Tungsten not far away) then white balance is something to keep a close eye on, especially since the title of the display has the word “White” in it – wouldn’t be great if everything was orange! The obvious get-out for this is to shoot RAW and choose the White Balance later in post production – so this is what I did.
Exposure – When you get a viewfinder full of white – and if on some camera automated exposure mode there is the danger that the camera will under expose the white to get it averaged out for middle gray. There are different techniques to counter this – and I used a mix depending on the scenario. When steadily photographing the white material – going up and down the display I switched the camera to manual and set the exposure myself. The lighting on the display was fairly even so this was made possible. At other times when moving around photographing people around the display etc – I generally used Aperture Priority set to 2.8 for nice shallow depth of field, but set the camera to exposure compensation of +1/3. This could on occasion be not enough, or too much – but since I was shooting RAW this gives more leave-way to change the exposure later on.
With post production the trick is to get the material to be white, but not blow-out the details. Also while shooting and editing the old term of “expose to the right” applies i.e. exposing so that the historgram sides to the right – more white, but without over exposing. The point of this is that making things darker in photoshop etc tends to be better than making them lighter – as noise etc becomes more evident then.
Here’s a quick selection of the opening night. Got in rather late but edited a quick few for their newsletter today.
if you’re wandering about the Gin – then they were the sponsors of the Architronic areas (presentation area turned bar for the reception)
I took a few pictures of some of the areas – and will upload a couple of pictures later on.
In collaboration with Super Brands London – the Tent London show is going on at the same time in another part of the venue – The Old Truman Brewery in Brick Lane. I was quite surprised to see this as it was upstairs and a LOT bigger than I expected – it was huge. As far as I can tell – Super Brands was for the larger more established designer companies, and then Tent was for the smaller companies – either starting out or still relatively small scale.
Unfortunately – as I was working I didn’t really have the time to photograph them but there’s plenty to see.
If you’re into interior or furniture/fittings design and free over the weekend – I highly suggest going. Mind you – open House London is also on this weekend. Entrance for Super Brands/Tent London is £8 in advance or £10 on the door for adults. Less for kids etc.