Professional Photographer magazine to end
Received the below E-mail last night.
I’m not overly surprised.
Each time I tried a subscription I was ultimately disappointed by it. There were some good articles – don’t get me wrong – wasn’t all bad. But all the bloomin time they would have poor articles about things like SEO. I realise that I’m not the main target audience in that I’m not full time pro and don’t do any marketing – but almost every single time they did an SEO/Internet tools article it would be a brief introduction not going into any great depth or detail. Each time they’d do this it would cover the same well trodden ground. It just smacked of inviting some SEO consultant in to do a free piece – each time they’d obviously start from the beginning and not have enough space (or want to) give specifics. This happened on many such topics not just SEO – woo this is branding, this is SEO, this is Twitter……. then a month or two later …… this is SEO, this is Branding etc etc
There is an alternative – I recently picked up a copy of Photo Professional up from the SWPP convention. From chatting to the guy there – it seemed like several of their staff used to work at Professional Photographer. I’ve bought and read one back copy. Seemed Ok. I did like the fact that they organises all the business into one section, all the gear into one section etc – so if not interested in that you could easily skip it.
But personally – I’m going to go for a digital subscription from the US Magazine – Photo District News a.k.a PDN. Unfortunately PDN doesn’t have a distributor in the UK (I’ve asked several times) and the US to UK postage more than doubles the price – so I’m going to go digital.